Press releases are one of the most popular marketing tools that you can use to promote your products or services. There are many effective tips that you can follow in order to create your own press release. In this article, you can see a good press release example along with steps to writing your press release the right way. Writing a good PR piece is very important, especially if you use press releases as your marketing tool for promoting your business. To be effective in the writing of one, here are some 6 steps to follow when creating your own media release.
1. Write the Headline
Headline is considered as the most important item in a press release. Make sure that you create brief, clear, and concise headline in order to attract your readers. Do not forget to make all your headlines in bold. Try to extract some essential keywords from your release to be included in the headlines. You should include your targeted keywords on the headlines of your press release Stuck for press release ideas, check out our free publicity ideas article for many great suggestions to get started.
Here are some examples of the headlines, “Zeus Software is Ready To Launch This Weekend”, “Be Prepared For the Best Crab Restaurants in Your Town With The Grand Opening of Jon’s Seafood Shack”, and many other headline examples. Make sure that your readers are interested to read your press release by reading the headlines of your press release.
2. Write the Body Copy
This is another important step that you have to do in order to create a compelling and interesting press release. A good press release should be written as a news story. Writing a press release properly is very important to maximize the benefits of using this PR marketing campaign to boost your business performance. The first sentence of the body copy should be very interesting to attract readers to read the rest of your press release.
Here are some examples of the body copy, “Adams Publishing Ltd just released their most anticipated novel from famous author Joe Krigg”. The body copy of the press release should be concise and compact to describe about your products or services. Try to avoid any repetition in your press release. The body copy is very important in the press release as it explains the headline. The first paragraph should summarize all information from your release. Try to write a lot of concrete facts for your press release. Include some actual facts, such as people, goals, projects, plans, events, and many other important facts.
3. Include Some Information About Your Company
If you want to maximize the benefits of using press release service for your company, you should also include some information about your company. Almost all journalists should mention your company in their news article, especially when they choose your press releases. Therefore, it is very important to put some good information about your company. If your company has a website, you should also include the complete URL of your company to the press release. Your company’s website URL is very important to let all readers contact you easily. By putting your website URL to your press release, you can boost the visibility of your websites effectively.
4. Add Some Pictures, Videos, and Any Other Media
Many internet experts believe that you should include some media to your press release. It is very important to include some pictures, videos, and any other media to your press release because they can make your press release more interesting. Do not forget to include your company logo, especially if you want to improve the brand awareness of your company at the same time. If you sell any products or services, you may want to take some pictures of your products. Include them in your press release so people can see and take a look to your products directly from your press release. Almost all readers love reading press release that has some media, such as photos or videos. By adding some pictures or videos, you can also make your press release become news-worthy.
5. Add Your Contact Information
This step is very important, especially if you want to promote your products or services through the PR marketing campaign. Make sure that your customers are able to contact you through your contact information. You can take a look at the press release example on the Internet. Most examples have some contact information that can let all readers know about your company and business.
Here are some important information to include in your press release: company’s name, office address, media department’s contact person, office telephone number, mobile phone number (if appropriate), email address, website and any other pertinent contact information. If your readers are interested with your products or services, they can contact you as soon as possible to inquire about your products or services.
There are many business owners who forgot to include their contact information to their press release. As the result, they do not achieve the maximum benefits of the PR marketing campaign for their business.
6. Include a Call to Action Message
Many internet experts believe that the “call to action” message is very important in your release. It contains an important message on what you need all readers to do after reading your press release. If you want your customers to buy your product after reading your release, you should give concise information on where they can buy the product. Make sure that all readers know what they have to do after reading your press release. This is considered as the most important step in writing your own press release. Most good press releases are created to attract more customers and readers to visit the website, purchase products, or use your services. A good “call to action” message gives your audience a clear direction to follow. Make sure that they know exactly what they have to do after reading your press release, otherwise it may end up nothing more than a branding exercise which is usually a waste of your time creating a press release.
Here are some examples of this “call to action” message, “Get a special introductory 40% discount by ordering this product today by visiting our store at …”, “Click here to learn more about this software”, and many other examples.
Getting Started with Writing
Using these step-by-step instructions above together with examples, you can begin to write your own press release. It is very important to follow all tips above in order to create a compelling and interesting press release for promoting your business, products, or services.